HEY DESIGNERS!
I HAVE THE VALUABLE LANGUAGE CHEATSHEET FOR FREE

Have you been assuming that your clients understand the value you bring to the table – MISTAKE! Normal people don’t understand the importance of a style guide or why you need specific files for print and digital use. You need to actually explain these terms to your clients so they see how valuable you are as a designer.

So next time you are putting together a proposal, instead of saying their package includes “Additional design elements” say it includes: A curation of patterns, illustrations, textured or icons to complement your brand so it is consistent. Do you see how it actually communicates the value?