tHE LUCKY ONES IS SOLD OUT
JOIN THE WAITLIST NOW

build a design business that not only fills your heart but also fattens your wallet…

All without having to go it alone & selling your soul to the highest bidding client!

Hey Designer

does this sound familiar?

You’ve got your sights set on hitting those big numbers, right? Aiming for that $2k, $5k, even $10k mark for a single design project. But here’s the kicker – every time it’s go-time, your finger just… freezes. And before you know it, you’re slashing your prices, telling yourself it’s the only way to hear that sweet “yes” from a client.

Because let’s face it, the thought of work running dry? Utterly terrifying. So you end up saying yes to anyone who comes knocking, red flags and all.

And your marketing strategy? Oh, let’s not even go there. It’s like throwing spaghetti at the wall and hoping something sticks. Cross your fingers, make a wish, and pray for the best.

But here’s a little wake-up call about making your dream design business a reality:

You’re the one in charge. Yep, it’s about time you grabbed that power with both hands.

Ditch the “just another freelancer” vibe. You’re the captain now, steering your business and your life in the direction YOU choose.

BUT IT’S NOT YOUR FAULT,
RUNNING A design BUSINESS ALONE IS HARD.

Ever been at a family event, and that one relative who’s clueless about your hustle goes, “You’re so lucky you get to work from home!”? You nearly laugh out loud because if only they knew it wasn’t luck that landed you here.

But you bite your tongue because:

Honestly, who wants to sit through a solopreneur’s rant? And, deep down, they’re probably green with envy at how you make working from the couch look like a breeze.

We know the real deal, though, right? This work-from-home life isn’t all about lounging in PJs and sneaking in an episode (or five) of your latest Netflix obsession. Nah, it’s more like running a one-person show against a backdrop of endless challenges.

We’re talking:

The loneliness.
The scarcity of folks who get the grind.
That sneaky self-doubt.
Our inner overachiever who never clocks out.
The hunt for the next paycheck.
The high-wire act of managing finances.
The constant comparison with the Joneses.
The flood of “must-try” courses and webinars.
The circus of balancing work, life, and everything in between.
The worry you’re not cool or current enough.
The hustle to be seen in a crowded market.
Keeping up with the tech and trend merry-go-round.
The headache of figuring out taxes and income.
The maze of growing your biz.
The fight against those money mindset gremlins.

Yeah, it’s a whole thing.

But here is the kicker…

we really are the lucky ones, because we get to call the shots from our own space.

we have the power to decide who we work with, how many hours we work, and our income!

So, we soldier on, keeping the gripes to ourselves, because gratitude is the name of the game, right?

But hold up, there’s a silver lining.

The biggest game-changer for me? Realizing the sheer force of women backing women.

When we band together, it’s like magic – our strength, smarts, and resolve just explode.

I’ve seen women prop each other up with such fierce loyalty, and folks, that’s the real cure for the “lucky” hang-up.

By joining forces, we can flip the script and genuinely live that charmed life – sharing wisdom, growing together, and making room for more.

That’s how we win at this game.

Introducing

the lucky ones
An exclusive mentor-led experience and secret sisterhood for designers who are ready to leave uncertainty behind and transform their design business into a magnetic powerhouse of success, profitability, and fulfilment.

You don’t need a four-leaf clover to make your design business lucky af.
You need support, guidance, educational resources, and sheer determination.

WHAT’s included

There are 3 key components of The Lucky Ones Club, let’s break it down for you.

1

COMPONENT ONE

the kick off

Everyone is at different stages in their design business and no one has the same path to success.

Our objective is to ensure your journey to success is straightforward. Upon signing up, you will complete a brief quiz to assess your current level. Subsequently, you will receive a success path tailored to your current level, serving as your guide and suggesting where to begin in the Educational content.

  • LEVEL 1

Still rockin’ those freelancer vibes, no niche, charging hourly and maybe a tad overworked.

  • LEVEL 2

Got a niche, ready to charge more and work smarter, needs a little mindset tune-up.

Level 1 success path
  1. The Foundations – Establish the core of your design identity and business.
  2. Client Processes & Communication – Learn to streamline operations and communicate effectively.
  3. Pricing & Selling Your Offerings – Transition from hourly rates to value-based pricing.
  4. Basic SEO Masterclass, Email Marketing Masterclass – Boost your online presence and client engagement.
  5. Digital Organisation and Productivity Masterclass – Enhance your efficiency and manage workloads better.
Level 2 success path
  1. Hooking Clients with your Killer Brand – Refine your branding to attract your ideal clients.
  2. Creative Confidence & Money Mojo – Build confidence and manage finances more effectively.
  3. The Creative Process – Innovate and elevate your design process.
  4. Content that converts Masterclass, Facebook & Instagram ad strategy – Leverage content and ads to grow your business.
  5. How to Attract Your Dream Clients on Instagram, Using content to creatively connect & attract your dream clients – Expand your client base through strategic social media use.
  6. The art of marketing with connection & Service: Learn how to become a magnet for your ideal clients without feeling sleazy.

COMPONENT TWO

educational content + resources

Joining The Lucky Ones means unlocking a treasure trove of all the ecourses I’ve ever created! Prepare to elevate your skills to new heights with our incredible e-courses, masterclasses, and focus bundles.

Wave goodbye to the hassle of endless searching for answers online—everything you need is right here, neatly packaged in one amazing spot.

In need of some marketing wisdom? Check out Consistent Clients Formula. Eager to create passive income with a course? Dive into Path to Profit. On the hunt for a chic welcome kit template? Easy peasy, just pick it up from the done-for-your resources! Whatever you need, we’ve got you covered with a smile.

Design Biz Bootcamp (regularly priced at $1299)

Streamline your path to success, regain your peace of mind, draw in your ideal clients, and transform your graphic design business from struggling to thriving, meaningful, and driven by passion. Design Biz Bootcamp offers a comprehensive suite of ready-to-use workflows, mindset training, and proven strategies to turn your dream of a profitable, impactful, and passionate design business into reality.

Path to Profit (REGULARLY PRICED AT $1299)

Designed for the ambitious graphic designers eager to evolve from diligent workers ???? to sovereign leaders ???? through launching a lucrative e-course. (Because it’s time to stop the endless cycle of trading time for money)

You’ll discover how to expand your design business, remove the limits on your income, and confidently step towards the lifestyle of profitability and freedom you’ve always wanted.

We’ll concentrate on the creation, launch, and sale of an e-course that not only seamlessly integrates with your business but also captivates your clients. 

CONSITENT CLIENTS FORMULA (REGULARLY PRICES AT $1299)

Transform from overlooked to sought-after with the Consistent Clients Formula. Created by the dynamic duo of Anna Dower, the renowned coach and mentor for designers, and Emma Kate, the expert educator for WordPress designers and developers, this program is your key to unlocking a steady flow of clients, income, and reliability in your design business.

We’ll guide you through impactful marketing strategies, enabling you to present yourself confidently and serve your audience effectively.

What sets the CC Formula apart is its focus on genuine, results-oriented authenticity. It celebrates you in your full creative brilliance, ensuring you’re recognized and cherished for the unique and valuable qualities you bring as a designer.

BRAND REHAB (REGULARLY PRICES AT $299)

Consider this your business’s Brand AA (Authenticity & Alignment), equipped with all the tools necessary to overcome brand embarrassment and emerge as a powerhouse.

The reality is, despite providing exceptional branding and visuals for others, you’ve lacked the time and mental energy to refine your own.

Masterclasses & focus bundles

Basic SEO Masterclass
Cool Stuff
Reel Artistry: How to Showcase Your Design Like a Pro
Updated Canva
Meta Business Suite
7 game changing features your website needs
Group Chat About Vip Days
How to Clearly Communicate Your Brand Message on Your Homepage to Hook Clients
Goal Setting & Vision Boards
Coolors Mini Masterclass
Email Signature
Linkedln Lead Generation Strategies
SEO for Designers
Content that converts Masterclass
Facebook & Instagram ad strategy
How to Hook Dream Design Clients & Become Booked out
Talking All things Reels
Money Goals for 2022
Funnel Masterclass
I’ve got 99 problems but difficult clients ain’t one
Pricing Formula
Day Rates 101
Plutio
Email Marketing Masterclass
How to attract your ideal client with Pinterest
Using content to creatively connect &attract your dream clients
All about Etsy
How to create your own HTML email signature
How a podcast can help your business
Translating your brand into images
Website-Audit
Making Money with Affiliate
Warming Up New Clients
How to use your words to get everything you want in your design business
Digital Organisation and Productivity Masterclass
How to Attract Your Dream Clients on Instagram
Canva Tips and Tricks for Designers
How FB Group can grow your biz
A Quick Guide to Finding and Connecting with Clients
Day Rates
Be A Boundaries Boss
Folio Refresh
Offering Brand Audits
Social Media Batching
Email List Building & Email Marketing
Create a Style Guide for your own Design Biz

DONE-FOR-YOU Resources
  • A vault of lead magnets to make your own & list build
  • Creative process checklist
  • Your ideal client avatar
  • Proofing email scripts
  • Feedback fuelling email scripts
  • Price list template
  • Welcome Kit template
  • Terms & Conditions template
  • Offboarding template
  • Price list email sequence
  • Final payment due email script
  • Explain your work cheatsheet
  • Website wireframe for designers
  • Request a testimonial email script
  • Sales funnel email scripts
  • Folio checklist
  • Client process flowchart
  • Designer offerings cheatsheet
  • Visual inspiration worksheet
  • Stylescape template for proofing
  •  

2

3

COMPONENT THREE

THE MONTHLY MEMBERSHIP

  • JOIN OUR SISTERHOOD OF THE FORTUNATE FEW

Running a business can be challenging, especially when you’re going it alone. But here’s the scoop: Your fellow business buddies are your rock, the women you rely on during the tough times and celebrate with during the good ones! It’s like being part of a fabulous designer gang made up of down-to-earth, genuine, incredibly inspiring, and genuinely kind people. You’ll never feel like you’re on your own because there’s always a helping hand waiting to assist you, no problem!

  • A DREAM TEAM OF MENTORS

Why settle for just one mentor when you can tap into the knowledge of six amazing mentors? That’s right, you’ll have the privilege of accessing not just one, but a whole squad of mentors, each with their unique superpowers ready to be shared with you. All those burning questions you’ve got? Well, they’re just a quick message away from being answered.

  • MONTHLY MASTERCLASS (PRE-RECORDED WITH JUICY INSIGHTS)

Every month, one of our fantastic mentors will hand you a tangible, hands-on action step to propel your business towards your goals. Get ready to absorb battle-tested tactics for boosting your profits, attracting your ideal customers, assembling your dream team, and crafting a more rewarding and impactful life.

  • MENTOR LED LIVE WORKSHOPS RELATED TO THE MASTERCLASS

Dive into mentor-led workshops tailored to your masterclass content, complete with breakout groups. Imagine this month’s masterclass is all about brand strategy; in these workshops, we’ll divide everyone into teams and have them brainstorm a strategy for a fictitious project. These sessions are all about putting the lessons from your masterclass into practical use, with mentors on hand to provide expert guidance. It’s time to turn your newfound knowledge into action!

  • MONTHLY "ASK ME ANYTHING" MENTOR SESSIONS

Every month, one of our mentors will lead an informal “ask me anything” session, offering you the opportunity to seek guidance on any topic or question you may have.

  • LIVE GROUP MENTORING SESSIONS WITH ANNA

Got burning questions about your business? Bring ’em on! During these group coaching sessions, you’ll have a chance to have a chat with me and receive the solutions you’re looking for. Keen designers can also snag 15 minutes in the spotlight to address key business issues, mindset hurdles, process puzzles, or financial concerns – and receive valuable feedback directly from Anna.

  • COACHING BETWEEN CALLS

With daily coaching and the chance to ask questions on Slack, you’ll always have a mentor ready to respond promptly.

PLUS these bonuses!

PUMP UP YOUR PROOFING
MINI-COURSE 
(usually $99 AUD)

BRAND AUDIT KIT
(usually $99 AUD)

STREAMLINED SUCCESS
MINI-COURSE
(usually $99 AUD)

Exclusive invitations
& discounts to in-person events

An instant referral network
Booyah!

An annual printed Lucky Ones
zine in the mail

…and on Wednesday’s we wear pink!

yOur circle of mentors

Imagine being enveloped in a connected circular mastermind of unwavering mentors,
each holding you up as you navigate your journey through personal growth and business.

We are committed to offering continuous support, expert mentorship,
and a wealth of valuable resources.

Our ultimate objective is to equip designers with the confidence, expertise, and a profound sense of belonging required to work more efficiently, attain a harmonious work-life equilibrium, and cultivate a profound love for their craft.

The set list

meet your mentors

Want front row seats?

let’s break down the value
Access to our exclusive club of lucky ones
PRICELESS

All of Anna’s ecourses
All the growth tools a designer could dream of including short courses, templates, email scripts, masterclasses and more.

$4,196

A dream team of mentors
Featured mentor monthly masterclasses (pre-recorded, with juicy insights) Mentor led live workshops related to the masterclass with breakout groups.
$12,000
12 x Live group mentoring sessions with Anna
$6,000

Coaching between calls on Slack & Ask me anything sessions

$1,980

A swag of bonuses
$3,600

total value = over $27,000+

pay for 12 months

$1990 aud

(approx $1184 usd or €1084)

Initial success map based on your design biz
Access to all of Anna's ecourses
Hundreds of done-for-your resources
Private sisterhood of designers
A dream team of 6 mentors
Monthly masterclass
Live monthly workshops
Monthly "Ask me Anything" mentor sessions
Monthly group coaching with Anna Dower
A swag of bonuses
Coaching between calls on Slack
BONUS - 2 months free
BONUS - 20 min 1:1 call with Anna 

coming soon

pay monthly

$199 aud

(approx $118 usd or €108)

Initial success map based on your design biz
Access to all of Anna's ecourses
Hundreds of done-for-your resources
Private sisterhood of designers
A dream team of 6 mentors
Monthly masterclass
Live monthly workshops
Monthly "Ask me Anything" mentor sessions
Monthly group coaching with Anna Dower
A swag of bonuses
Coaching between calls on Slack

COMING SOON

 All prices are inclusive of GST for Australian residents.
All payment options require a 12 month minimum commitment.

THE LUCKY ONES IS SOLD OUT
DOORS WILL RE-OPEN IN SEPTEMBER 2024
JOIN THE WAITLIST NOW 

the Lucky ones + vip anna

If you're excited about diving into everything The Lucky Ones has to offer and are looking for that extra special touch, our VIP option is perfect for you! This exclusive opportunity gives you 1:1 access to your personal mentor, Anna Dower. It's the only way to work directly with Anna, and spots are limited to keep it intimate and impactful.

VIP SPACES 80% SOLD OUT

pay for 12 months

$3,990 aud

(approx $2591 usd or €2400)

Everything in the lucky ones plus…

Initial 60min 1:1 chat with Anna
to be seen & heard

Receive a personalised 90 day
goal plan from Anna

Ongoing monthly extras…
1 x 60min 1:1 call with Anna
Slack channel with direct
access to Anna

BONUS - 2 MONTHS FREE

COMING SOON

pay monthly

$399 aud

(approx $260 usd or €240)

Everything in the lucky ones plus…

Initial 60min 1:1 chat with Anna
to be seen & heard

Receive a personalised 90 day
goal plan from Anna

Ongoing monthly extras…
1 x 60min 1:1 call with Anna
Slack channel with direct
access to Anna

 

COMING SOON

WHAT DESIGNERS SAY….

HOW YOU WILL ACCESS THE LUCKY ONES

Hey there, I’m Anna,

The brains and heart behind “The Lucky Ones.”

With over two decades of graphic design experience and more than a decade as an entrepreneur, I’ve been called a “seasoned mentor” once or twice – which, you know, is just a fancy way of saying I’ve got some wisdom from my years! ????

My life’s mission is to empower women, helping them recognise their inner strength and create businesses that they’re truly passionate about, enabling them to live their dream lives.

Growing up, I was raised by a single mum who transformed our garage into a ceramic studio. Our house was always buzzing with women creating, laughing, and lifting each other up.

As I ventured into adulthood, I found myself in a similar situation, hunkered down at my computer in my own garage as a single mum, trying to build something from scratch. It wasn’t a walk in the park, but I’m so grateful I persevered and made it happen.

I wholeheartedly believe in the power of women, and I know that you can achieve anything you set your mind to, especially when you have other incredible women standing by your side.

The Lucky Ones” is more than just a program; it’s a sisterhood, a mastermind, a growth hub – all you need to bring your unique magic to life.

what makes this the lucky ones the best choice for designers?

How often have you enrolled in an expensive, seemingly impressive course, only to discover it doesn’t live up to the hype? Or joined an online community, only to feel totally lost, even worse, ignored?

The reality is, there’s no secret formula that can ensure your design business success! The sole path to success in your business lies in having support, accountability, education, mentorship, a community of hype women & YOU.

The Lucky Ones pledge is that together, we will work smarter not harder.
We will put life first. Work less and make more. We will find support in each other and keep up to date with the ever-changing world of design. This isn’t merely a course or a membership; it’s a movement and a sisterhood.

Still undecided?

This is for you if….

???? You’re a female graphic or web designer (she/her) who runs her own gig from the comfort of home. (Why only women? Read in FAQs)

???? You’ve given the whole “success” formula thing a shot, solo or with a bunch of e-courses, but you’re still feeling lost and wondering how to kick your business up a notch.

???? You’re craving some serious connection with fellow creatives! We’re talking about hanging with women who totally get it, and who completely understand the challenges of solo design biz life.

???? You’re primed and ready to put in the effort, show up, and be open to some coaching. “The Lucky Ones” has a posse of mentors just waiting to steer you towards less grind and more green. You’ve just gotta be game!

You don’t have to go it alone in business. I’ve witnessed the incredible strength of women when they come together as a community. Learn from women who have been where you are. Together, we possess all the knowledge, intelligence, and compassion needed to achieve success.

WHAT DESIGNERS SAY….

Everything you need is here

your ultimate hub for design entrepreneurship

 

ALL ANNA DOWER COURSES
You’ll have complete access to Anna’s full collection of on-demand courses for graphic designers.

GROUP COACHING CALLS W/ ANNA
Monthly live coaching calls where you will have direct access to ask Anna anything.

5 BONUS MENTORS
Discover insights from women who’ve been in your shoes. Receive personalised coaching from each of them.

EXPERT MASTERCLASS LIBRARY
Enjoy the extensive library of expert masterclasses, no more googling required. All the answers are here.

SUCCESS PATHS
Not everyone is at the same stage of business and that is why we offer personalised success paths. 

INSTANT REFERRAL NETWORK
You instantly become part of an incredible network of pros, opening doors for hiring opportunities and even receiving referrals.

A SISTERHOOD
This is your safe space. Everyone in this community is here to cheer you on and help you succeed. No more lonely days!

HANDS ON WORKSHOPS
Each month one of our mentors will lead a practical workshop where you put what you are learning into practice. 

ACCOUNTABILITY & GROWTH 
We get what it is like to be a designer running a business on your own, we will keep you accountable and in the loop with new trends.

the lucky ones will help you

pay for 12 months

$1990 aud

(approx $1184 usd or €1084)

Initial success map based on your design biz
Access to all of Anna's ecourses
Hundreds of done-for-your resources
Private sisterhood of designers
A dream team of 6 mentors
Monthly masterclass
Live monthly workshops
Monthly "Ask me Anything" mentor sessions
Monthly group coaching with Anna Dower
A swag of bonuses
Coaching between calls on Slack
BONUS - 2 months free
BONUS - 20 min 1:1 call with Anna 

coming soon

pay monthly

$199 aud

(approx $118 usd or €108)

Initial success map based on your design biz
Access to all of Anna's ecourses
Hundreds of done-for-your resources
Private sisterhood of designers
A dream team of 6 mentors
Monthly masterclass
Live monthly workshops
Monthly "Ask me Anything" mentor sessions
Monthly group coaching with Anna Dower
A swag of bonuses
Coaching between calls on Slack

COMING SOON

 All prices are inclusive of GST for Australian residents.
All payment options require a 12 month minimum commitment.

THE LUCKY ONES IS SOLD OUT
DOORS WILL RE-OPEN IN SEPTEMBER 2024
JOIN THE WAITLIST NOW 

the Lucky ones + vip anna

If you're excited about diving into everything The Lucky Ones has to offer and are looking for that extra special touch, our VIP option is perfect for you! This exclusive opportunity gives you 1:1 access to your personal mentor, Anna Dower. It's the only way to work directly with Anna, and spots are limited to keep it intimate and impactful.

VIP SPACES 80% SOLD OUT

pay for 12 months

$3,990 aud

(approx $2591 usd or €2400)

Everything in the lucky ones plus…

Initial 60min 1:1 chat with Anna
to be seen & heard

Receive a personalised 90 day
goal plan from Anna

Ongoing monthly extras…
1 x 60min 1:1 call with Anna
Slack channel with direct
access to Anna

BONUS - 2 MONTHS FREE

COMING SOON

pay monthly

$399 aud

(approx $260 usd or €240)

Everything in the lucky ones plus…

Initial 60min 1:1 chat with Anna
to be seen & heard

Receive a personalised 90 day
goal plan from Anna

Ongoing monthly extras…
1 x 60min 1:1 call with Anna
Slack channel with direct
access to Anna

 

COMING SOON

FAQ’s
???? when does it start?

Because you are our founding members you will get a discounted price for the lifetime of your membership. The Lucky Ones will officially kick off on 1st April 2024.

How will i know where to start (content wise)?

Excellent question! Our objective is to ensure your journey to success is straightforward. Upon signing up, you will complete a brief quiz to assess your current level. Subsequently, you will receive a personalized success path tailored to your current level, serving as your guide and suggesting where to begin.

is this just for people who identify as women?

Yes! Why? I am committed to closing the gender pay gap. The percentage of women surpassing the $1 million mark in online business significantly lags behind that of men. To address this disparity, I launched The Lucky Ones with the aim of contributing to closing that gap.

My goal is to see more women achieving substantial success, on par with their male counterparts. The Lucky Ones is a membership for people who identify as women.

Is the membership fee justified?

Indeed, I wholeheartedly believe it is worth it. Nonetheless, the final decision rests with you. When you join the membership, you not only receive access to a blueprint that has the potential to increase your profits by tens of thousands of dollars but also become part of a supportive community and have a circle of mentors who are genuinely invested in your success.

All prices are quotes in AUD.

How long is the commitment?

The initial term for participating in The Lucky Ones is set at 12 months, acknowledging that success and growth are processes that unfold over time. Following the completion of the first year, you will have the flexibility to cancel at any time after that.

How much time will I need each week?
I encourage you to block out 1-2 hours per week to work ON your business.  I want you to get RESULTS.
When will the live workshops & group calls be?

The calls will be scheduled at different times, and you will receive ample advance notice. Additionally, recordings of these calls are uploaded to the membership site, allowing you to view them at your convenience on any device

Do the payments renew automatically?
Yes, both the monthly and annual membership plans will automatically renew at the start of each new billing cycle. Please note that all membership options come with a 12-month commitment.
any refunds?
Nope, never.

Empowerment is at the heart of The Lucky Ones, crafted by women, for women. Our mission? To help every woman live her most vibrant life. For every purchase you make, we’re donating $1 to combat domestic and family violence. Join us in making a difference. Learn more at https://www.smallsteps4hannah.com.au/