FOR AMBITIOUS DESIGNER BOSS-LADIES
READY TO CREATE, LAUNCH & SELL THEIR ECOURSE
FOR AMBITIOUS DESIGNER BOSS-LADIES
READY TO CREATE, LAUNCH & SELL THEIR ECOURSE
FOR AMBITIOUS DESIGNER BOSS-LADIES READY TO CREATE, LAUNCH & SELL THEIR ECOURSE
An exclusive program for ambitious graphic designer boss-ladies ready to move from worker bee to queen bee with a successful ecourse.
YOU’RE A BAD-ASS DESIGN BIZ OWNER.
… SO WHY DO YOU FEEL LESS ‘ENTREPRENEUR’ AND MORE ‘MAC MONKEY’?
When you sassily sashayed away from your nine-to-five, you had big dreams.
You were gonna have more freedom, more time, more flexibility and ABSO-FUCKING-LUTELY more money.
Forget lunchtimes at your desk shovelling a wilted supermarket salad into your mouth while you rushed to
finish a mind-blowingly boring project for a boss you loathed more than your stupid salad.
Oh no, you were going to have long, luxurious lunches at seaside cafes, followed by strolls along on
the shore as you conjured up your next creative masterpiece.
Your bank account was going to be bulging at the seams and your number one worry would be choosing which colour to get your new pair of shoes in.
Ah, fuck it, let’s be real: You’re gonna get all the colours.
BUT.
Something. Went. Wrong.
Truth time: It’s really fricken hard to earn more than $10k per month with 1:1 client work.
Even if you raise your rates, even if you set-up a streamlined system that conquers your calendar, even if you have a sales funnel in place that attracts like clients like catnip …
THERE ARE ONLY SO MANY HOURS IN A DAY.
YOU CAN ONLY DO SO MUCH WORK IN A DAY.
working 1:1 with clients.
More *gulp* clients and more *deathly moan* client work?
Hell. To. The. No.
Lady, exclusively working 1:1 with clients is silly. You’re making money the hard and slow way.
Now, I’m not saying you should never work one-on-one with clients.
You’re a designer. Designing cool shit is what you do. You’d practically fade out of existence if you weren’t harnessing that clever creativity of yours. I’m not going to take that away from you.
Instead, I’m going to serve up a better solution …
DIVERSIFY YOUR INCOME.
Which is a super investment banker-ish term, I know.
But stick with me …
Did you know that most millionaires have not one, but SEVEN income streams?
SEVEN.
Now that you know exactly what you’ve gotta to do to rocket your profit and turn your money into millions … you can, well, do it.
“Great – but HOW, Anna?
With an eCourse that compliments your business!
My journey from graphic designer to ecourse entrepreneur…
Earlier this year, I whipped out my inner Kardashian and broke the internet by revealing what a “Workday in the Life of Anna” (me) looked like.
As the lady at the helm of a six-figure graphic design & mentoring biz, I thought it’d be fun and educational to share what my work life looked like.
So I went about my usual business and uploaded a few Instagram stories (@annacreativementor) to show how I spent a typical workday.
IT LOOKED LIKE THIS:
… Hanging out at the pool for baby swimming lessons.
… Lunch out with my husband (I had the burrito bowl, totes recommend).
… Gardening and cloud-watching.
… Drawing on my iPad Pro.
And about two to three hours of sporadic work.
“Surely, that’s a one-off kind of day… right?” My followers asked me.
“That’s not what your work life actually looks like.” They said, squinty-eyed.
“Erm, it’s an everyday day.” I responded.
“I only work 15 to 20 hours a week max.”
“Your income has dropped then?”
“Nope,” I replied. “I earn six figures.”
THE INTERNET BROKE.
“You suck! I want this to be my life. #goals!!!”
“What. The. Actual. F*$k.”
“You are so lucky. How do you do it!?”
HOW DO I DO IT?
I made a conscious decision to have an easy, yet profitable, business that allows me to be flexible with my hours and spend time with my family while I enjoy the good stuff in life.
It took me five years to figure out the perfect made-for-profit ecourse system.
Five years of trialling offers, refining funnels, mastering processes, making mistakes and repeating it over and over again.
Lemme tell you now … It was a clusterfudge of shittastic proportions.
There were tears. There were tantrums. There were stuff-ups and lost investments.
I messed up and I vowed to never, ever create another fricken e-offering again.
Well, until the next time I did it, of course.
But it was all worth it.
Because today, I have a complete six-stage blueprint that allows me, without fail, to rake in $40k every single time I launch.
Path to Profit is an exclusive program led by Anna Dower
Over 8 weeks together you’ll learn how to scale your design biz, uncap your earnings
and strut the journey towards the profitable, freedom-provoking lifestyle you deserve.
Together, we’ll focus on CREATING, LAUNCHING AND SELLING AN ECOURSE
Together we will…
Tailor your offering to emotionally connect with your target audience.
Craft content that keeps your short attention-spanned audience entertained and engaged (so they don’t get bored and think your offer sucks).
Trip emotional triggers that not only make your offer irresistible, but also make your content memorable and valuable.
Record your videos and create worksheets that ensure your students love your ecourse.
Strategically prepare and execute the perfect profitable launch… every single time.
Figure out when to launch and how often to do it.
Nail a billion other bite-sized steps that make up an awesome multiple income stream offering.
Craft a facebook ad strategy for marketing your launch.
Discover all the tools I use to build, sell and launch my own ecourse!
Price your offering so it’s a total no-brainer for your peeps to buy.
Craft a sales page that, well, sells. Really, really well.
Collect rave reviews that persuade your dream customers that they NEED your offer.
Master your mindset so you can endure the marathon that is creating, launching and selling your ecourse without stress and overwhelm.
When you join PATH TO PROFIT, we’ll fill your purse with more than $10k worth of the training, coaching and community you need to CREATE A PROFITABLE ECOURSE TO COMPLIMENT YOUR DESIGN BIZ:
8 modules of killer-content
Everything you need to know about how to create, launch and sell a successful ecourse to compliment your design business. These tried and tested foundations will help you create an ecourse your audience actually needs and buys! You will have complete access to Anna’s own ecourse tools and resources and will learn how to come up with content, deliver content, automate systems, build a membership site, setup a sales funnel, sell without feeling sleazy and much more!
bonus training masterclasses from experts
What’s better than learning from one industry expert? Well, learning from lots of them, of course! You will have access to a library of guest expert masterclasses to help you uplevel your skillset without taking years or costing you a fortune. Some of our industry experts will include, Facebook Ad Specialists, Copywriters, Lead Generation Guru’s & more.
exclusive community
Access to the Profit Squad: A private member’s group exclusively for Path to Profit members.
These women will become your girl gang and be there for you to help you dream big.
PLUS these bonuses!
(‘CAUSE I CAN’T HELP MYSELF)
1.
life-time access
to all course
materials
2.
MY SIX-FIGURE LAUNCH STRATEGY BLUEPRINT
3.
EXCLUSIVE EMAIL SCRIPTS TO HELP YOU LAUNCH
Why graphic designers are going to love Path to Profit…
Supplement your client work income and scale your business to the level you desire – the galaxy’s the limit!
Break through the invisible income ceiling and unlock mega high-income potential.
Diversify your income for greater profit, stability and potential.
Work fewer hours and spend your precious time doing the things you love (like hanging out with your fam, creating art on your iPad or traveling the world).
Set the foundation to conquer your big business goals.
AND INSTEAD OF WORKING THOUSANDS OF HOURS A YEAR 1:1 WITH CLIENTS
…You can make your money with just FOUR launches a year.
(OH AND PAY-OFF THIS MASTERMIND EASILY WITH YOUR VERY FIRST LAUNCH)
Path to Profit SALE
save $500!
PAY IN FULL LIKE A BOSS
$499 AUD
BUY NOW
PAYMENT PLAN
3 FORTNIGHTLY PAYMENTS OF
$180 AUD
BUY NOW
“I doubled my ecourse sales goal on my very first launch thanks to Anna” – Emma Kate
“My first ecourse launch after Path to Profit made over $30k!” – Nikki Hamilton
“Path to Profit has totally exceeded my expectations! Anna has put together such an amazing course which covers all the bases. I’ve sat down and worked out my projected earnings for the next year and with the help of this ecourse, I am set to make an income of something I couldn’t have imagined was possible. Anna’s constant help and guidance throughout the course was invaluable. She helped me create a product that helps my target audience in a way I never thought I could. This course is most definitely one you’ll want to take!”
– KATIE WASS
“Anna’s infectious enthusiasm and positive honesty is somehow infused into all her course material. But she doesn’t waffle on with la-de-da concepts, she breaks everything down into simple, actionable and understandable steps. So that something that seems overwhelming, becomes easy and achievable. Anna not only lets you peek behind the curtain of how she runs her e-courses, she invites you in for cake and opens all her cupboards and explains what everything is, why she uses it and how to implement it in your own business. You get all of her knowledge and secrets to success in simple, easy to understand steps.”
– PENNY ROYAL
When you enrol in path to profit, you get:
8 MODULES OF CONTENT DESIGNED TO CREATE, LAUNCH & SELL YOUR COURSE
Each module is made up of a few small, but mighty lessons that jump straight to the meat. Zero fluff. Every lesson is super focused. I know you’re already busy, so let’s cut to the chase & get you the info & results you need, asap.
BEHIND THE SCENES OF MY OWN SUCCESSFUL ECOURSES
There’s no smoke & mirrors here, my friend. I’m going to show you what’s really going on in my business. Warts & all. My business is going to get naked for you. Because I want you to know that this stuff works & my own business is the living proof.
50+ ‘TAKE ACTION’ WORKSHEETS, EMAIL SCRIPTS & CHECKLISTS
This course isn’t just about learning nice theories. It’s about making shiz happen. Each mini lesson has at least one actionable worksheet to make sure you’re constantly implementing everything you’re learning in the course. It’s time to get results, lady.
LIFETIME ACCESS
I know that real life can often get in the way of your best laid plans. That’s why, for your One-Time Investment, you get LIFETIME ACCESS to the program. You can come back to them any time you need. PLUS you get access to updated content each round.
SUPPORT FROM ANNA
If you have questions or need to bounce ideas off Anna you can send her a voice message and she will reply via voice message giving you her advice and knowledge.
ACTIONABLE WEEKLY EMAIL PROMPTS
It’s easy to fall off the wagon when you sign up for a course. (I know, I know. Life gets in the way.) These emails will come out every week full of action packed insights to help you stay on track & taking action towards you big, audacious business goals.
HERE’S THE FUNDAMENTAL ECOURSE CONTENT
An idea.
Everything starts with an idea. In this module we will get really clear on the foundations for your course.
✔️ How to come up with a big profitable ecourse idea that you are passionate about.
✔️ Getting clear on the purpose and problem solving your ecourse will offer your audience.
✔️ Goal setting and big picture work to set yourself up for success.
Module One :: Validate & Nut out your idea.
Now that we have a sense of your ecourse idea we need to validate it.
✔️ Getting clear on what kind of ecourse suits you & your audience best.
✔️ Creating a course outline that will keep your audience engaged.
✔️ Communicating your value clearly and starting to build excitement.
Module Two :: Fans.
There is no use creating an epic ecourse if you have no one to sell it too. In this module, we focus on creating a crowd of eager fans for you to launch your course to!
✔️ How to create an engaged community that trusts and obeys your knowledge
✔️ Build a lucrative and warmed up email list ready for your ecourse launch
✔️ Marketing in an authentic & aligned way that will create relationships with your audience
Module Three :: Sales funnel building.
Create a complete sales funnel system that does your selling for you.
✔️ Choosing the right funnel formula for your business & audience.
✔️ How to build a successful funnel that creates a sea of raving fans.
✔️ Craft a Facebook ad strategy for marketing your sales funnel.
Module Four :: Course content.
✔️ Craft content that keeps your audience entertained and engaged.
✔️ How to create your content in an authentic and simple way.
✔️ Price your offering so it is a no brainer for your peeps.
✔️ Figure out when to launch and how often to do it.
Module Five :: Tech stuff.
Discover all the tools I use to build, sell and launch my own ecourses.
✔️ How to create & deliver your content: recording videos, transcripts, worksheets & more.
✔️ Automating your content delivery.
✔️ The legal jazz you need when selling an ecourse online.
Module Six :: Launch plan.
Nail a million bite-sized steps that make up an awesome ecourse launch.
✔️Strategically prepare and execute the perfect profitable launch.
✔️ Challenges, webinars, emails, videos OH MY! Let’s lock in a plan to ditch the overwhelm.
✔️ How to trip emotional triggers with launch emails that make your offer irresistible.
Module Seven :: Selling.
✔️ How to talk about your ecourse (& sell it) without being pushy or sleazy.
✔️ Creating a sales page that sells, really really well.
✔️ Craft a Facebook ad strategy for marketing your launch.
Module Eight :: The long game!
✔️ Master your mindset so you can endure the marathon that is creating, launching & selling without stress or overwhelm.
✔️ Collect rave reviews that persuade your dream customers that they need your offer.
✔️ How to create future tiered ecourse offerings.
PLUS masterclass recordings from
these leading experts…
(more to be announced)
CASS LANE
My secret word weapon.
The key elements to creating a sales page that SELLS.
BIANCA MCKENZIE
Funnels & Facebook Ads.
How to sell your ecourse with strategic Facebook ads.
HALEY BROWN
Ecourse tech guru.
How to deliver your course content so that your clients love learning.
SAM WINCH
Ecourse content Queen.
How to create life-changing ecourse content for your clients.
MULTIPLE INCOME STREAM MYTH-BUSTING
Myth #1: But I’m not a good teacher.
Ever yelled at an adorable child for not understanding what you’re telling them quickly enough?
I have. #notsorry #okayalittlesorry
Being a good face-to-face teacher is not a prerequisite for being an awesome e-teacher.
Real teachers have to deal with spitballs, paper planes, snot and snoring children
(all while channelling the patience of a saint).
You’ll be dealing with grown-ass adults ready to get their shit together.
It’s a different planet.
Plus, most of your content will be pre-prepared. You’ll have time to figure out exactly what to say and how to say it so that your lessons are learned.
Or, should I say: I’ll show you exactly how to create lessons and content that turn
bland learning into sensational educating. No patience required.
Myth #2: Creating passive income is super painful and time-consuming.
Nope. If it is, you’re doing it wrong.
Creating passive income can be simple, easy, streamlined and stress-free…
if you know what you’re doing and if you follow the right blueprint.
… Lucky you’re here, a click away from getting that blueprint for yourself, huh?
Myth #3: I don’t want to have to be pushy or salesy.
Me either, lady. Do you know I walk out of stores if they ask me within the
first minute if I need a hand with anything? Like, chill, ma’am, I just got here.
My e-selling and ecourse solutions take the same ethos. I’m all for PULL not PUSH marketing.
Which basically means, I want to pull my audience in towards me, like a kind of sugary sweet magnet that they can’t resist, rather than pushing my stuff out into the world and forcing it into people’s faces.
It’s all in the funnel and the launch, baby.
Something I’ll show you how to nail so you can sell with kindness, compassion and zero fucking sleaze.
Path for Profit is perfect for you if you’re…
An ambitious graphic designer business owner determined to build their dream lifestyle.
You should probably click away if…
Why me? Why now?
Okay, it’s a little rude of me to introduce myself this late in the page (sorry), but if we’re meeting for the first time: Hi! I’m Anna Dower.
Welcome, lady.
I’m a mentor for graphic designers, a reformed pixel-pusher (that comes out of retirement for very special clients) and an in-demand educator for ambitious graphic design business owners.
I’ve been swearing and eating cookies in the design industry for over 20 years now. Which is to say … I’ve been around the (Cadbury) block.
I know my shit. And with my hard-earned wisdom, I know exactly how to help fellow graphic designers elevate their wealth and potential.
Because life is too short to be spent resenting your design biz for chewing up your time, money and sanity.
These days my ecourses make up 90% of my income.
Initially design was my main six-figure breadwinner, with a little bit of mentoring here and there on the side.
But as time went on, I found that mentoring sparked more joy, while allowing me to make money in a more natural and easy way. So I tilted my business, building a mentoring service, and then ecourses, that complemented my zone of genius: Teaching and educating.
Which brings me to where I am today.
Now, I only do a small amount of design work for long-standing clients (so no new clients). Most of my time is spent on mentoring calls (with designers from all over the globe) and working on my business between Design Biz Bootcamp course launches.
I do four launches a year, each earning at least $40k.
… And I only work 15-20 hours per week.
THE ANTI-SUCK GUARANTEE
Worried this course is gonna suck? I feel you, lady.
We’ve all been burned by an ecourse that promised the world and delivered nothing but inbox clutter.
This program is NO FLUFF just pure content.
Which is why my Path to Profit comes with a 45-day money back guarantee.
Do the work– and haven’t seen any value – after 45 days, I’ll give you your money back.
“This course is in 3 words, challenging, simple, fun. Anna makes it simple! The process is less overwhelming than when I first decided to tackle it… 3 months before joining Anna’s course. Thanks for another FAB course Anna!”
– CHANTELLE KING
“Path to Profit has given me the skills and knowledge that I know is going to help take my income to the next level. I made my money back x 4 after my first launch! Anna has so much knowledge and experience that she readily shares, saving so much trial and error. I feel very confident that my courses will be a success thanks to Anna’s help”
– TERESA CRIFO
Feeling all sorts of,
“GIMME SOME OF THAT ACTION, ANNA”?
PAY IN FULL LIKE A BOSS
$499 AUD
BUY NOW
PAYMENT PLAN
3 FORTNIGHTLY PAYMENTS OF
$180 AUD
BUY NOW
FAQs
When does Path to Profit start?
You’ll get instant access to ALL of the course content as well as the private Facebook group. So you can get started in a matter of minutes! You’ll also have lifetime access to the course. So you can jump back into the learning portal and work through the lessons again whenever you like.
How much time will the course take?
How will the course be delivered?
Will I have to submit my homework?
Nope this isn’t school. You will complete worksheets for your own benefit.
How long will I have access to the course?
Why is this ecourse so affordable?
This is only the second time this course has been offered – that being said, the first round of students have already experienced gained success and all of them who have launched their courses have made their money back.