FOR AMBITIOUS DESIGNER BOSS-LADIES

   READY TO CREATE, LAUNCH & SELL THEIR ECOURSE

FOR AMBITIOUS DESIGNER BOSS-LADIES

   READY TO CREATE, LAUNCH & SELL THEIR ECOURSE

FOR AMBITIOUS DESIGNER BOSS-LADIES READY TO CREATE, LAUNCH & SELL THEIR ECOURSE

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An exclusive program for ambitious graphic designer boss-ladies ready to move from worker bee to queen bee with a successful ecourse.

( ‘cause ain’t nobody got time to continue trading hours for dollars)

YOU’RE A BAD-ASS DESIGN BIZ OWNER.
… SO WHY DO YOU FEEL LESS ‘ENTREPRENEUR’ AND MORE ‘MAC MONKEY’?

When you sassily sashayed away from your nine-to-five, you had big dreams.
You were gonna have more freedom, more time, more flexibility and ABSO-FUCKING-LUTELY more money.

Forget lunchtimes at your desk shovelling a wilted supermarket salad into your mouth while you rushed to
finish a mind-blowingly boring project for a boss you loathed more than your stupid salad.

Oh no, you were going to have long, luxurious lunches at seaside cafes, followed by strolls along on
the shore as you conjured up your next creative masterpiece.

Your bank account was going to be bulging at the seams and your number one worry would be choosing which colour to get your new pair of shoes in.
Ah, fuck it, let’s be real: You’re gonna get all the colours.

BUT.

Something. Went. Wrong.

Truth time: It’s really fricken hard to earn more than $10k per month with 1:1 client work.

Even if you raise your rates, even if you set-up a streamlined system that conquers your calendar, even if you have a sales funnel in place that attracts like clients like catnip …

THERE ARE ONLY SO MANY HOURS IN A DAY.
YOU CAN ONLY DO SO MUCH WORK IN A DAY.

You can only earn so much

working 1:1 with clients.

And my guess is that your limit isn’t going to make you more than six-figures … let alone a millionaire.
So what’s the solution?
More *gulp* clients and more *deathly moan* client work?
Hell. To. The. No.

Lady, exclusively working 1:1 with clients is silly. You’re making money the hard and slow way.

Now, I’m not saying you should never work one-on-one with clients.
You’re a designer. Designing cool shit is what you do. You’d practically fade out of existence if you weren’t harnessing that clever creativity of yours. I’m not going to take that away from you.

Instead, I’m going to serve up a better solution …
DIVERSIFY YOUR INCOME.

Which is a super investment banker-ish term, I know.

But stick with me …

Did you know that most millionaires have not one, but SEVEN income streams?

Researchers have pinpointed that the average millionaire is cleverly entrepreneuring it up with seven different pathways to profit.

SEVEN.

How many do you have, lady?
ONE INCOME STREAM, HUH?

Now that you know exactly what you’ve gotta to do to rocket your profit and turn your money into millions … you can, well, do it.

“Great – but HOW, Anna?

With an eCourse that compliments your business!

My journey from graphic designer to ecourse entrepreneur…

Earlier this year, I whipped out my inner Kardashian and broke the internet by revealing what a “Workday in the Life of Anna” (me) looked like.

As the lady at the helm of a six-figure graphic design & mentoring biz, I thought it’d be fun and educational to share what my work life looked like.

So I went about my usual business and uploaded a few Instagram stories (@annacreativementor) to show how I spent a typical workday.

IT LOOKED LIKE THIS:

… Hanging out at the pool for baby swimming lessons.
… Lunch out with my husband (I had the burrito bowl, totes recommend).
… Gardening and cloud-watching.
… Drawing on my iPad Pro.

And about two to three hours of sporadic work.

“Surely, that’s a one-off kind of day… right?” My followers asked me.
“That’s not what your work life actually looks like.” They said, squinty-eyed.

“Erm, it’s an everyday day.” I responded.
“I only work 15 to 20 hours a week max.”

“Your income has dropped then?”
“Nope,” I replied. “I earn six figures.”

THE INTERNET BROKE.

“You suck! I want this to be my life. #goals!!!”
“What. The. Actual. F*$k.”
“You are so lucky. How do you do it!?”

HOW DO I DO IT?
I made a conscious decision to have an easy, yet profitable, business that allows me to be flexible with my hours and spend time with my family while I enjoy the good stuff in life.

 

It took me five years to figure out the perfect made-for-profit ecourse system.

 

Five years of trialling offers, refining funnels, mastering processes, making mistakes and repeating it over and over again.

Lemme tell you now … It was a clusterfudge of shittastic proportions.
There were tears. There were tantrums. There were stuff-ups and lost investments.
I messed up and I vowed to never, ever create another fricken e-offering again.
Well, until the next time I did it, of course.

But it was all worth it.

Because today, I have a complete six-stage blueprint that allows me, without fail, to rake in $35k every single time I launch.

… And now I’m serving it up to you on a built-for-profit platter.

Path to Profit is an exclusive program led by Anna Dower

FOR AMBITIOUS GRAPHIC DESIGNER BOSS LADIES READY TO UNLOCK MORE MONEY, MORE FREEDOM & MORE SUCCESS!

Over 8 weeks together you’ll learn how to scale your design biz, uncap your earnings

and strut the journey towards the profitable, freedom-provoking lifestyle you deserve.

Together, we’ll focus on CREATING, LAUNCHING AND SELLING AN ECOURSE

that will compliment your business perfectly and be irresistable to your clients.

Together we will…

Create something your audience are actually interested in.

Tailor your offering to emotionally connect with your target audience.

Craft content that keeps your short attention-spanned audience entertained and engaged (so they don’t get bored and think your offer sucks).

Trip emotional triggers that not only make your offer irresistible, but also make your content memorable and valuable.

Record your videos and create worksheets that ensure your students love your ecourse.

Strategically prepare and execute the perfect profitable launch… every single time.

Figure out when to launch and how often to do it.

Nail a billion other bite-sized steps that make up an awesome multiple income stream offering.

Craft a facebook ad strategy for marketing your launch.

Discover all the tools I use to build, sell and launch my own ecourse!

Create a complete sales funnel system that does your selling for you (so you’re not pounding the digital pavement 24/7 to conjure up cash and customers).

Price your offering so it’s a total no-brainer for your peeps to buy.

Craft a sales page that, well, sells. Really, really well.

Collect rave reviews that persuade your dream customers that they NEED your offer.

Master your mindset so you can endure the marathon that is creating, launching and selling your ecourse without stress and overwhelm.

When you join PATH TO PROFIT, we’ll fill your purse with more than $10k worth of the training, coaching and community you need to CREATE A PROFITABLE ECOURSE TO COMPLIMENT YOUR DESIGN BIZ:

8 modules of killer-content

Everything you need to know about how to create, launch and sell a successful ecourse to compliment your design business. These tried and tested foundations will help you create an ecourse your audience actually needs and buys! You will have complete access to Anna’s own ecourse tools and resources and will learn how to come up with content, deliver content, automate systems, build a membership site, setup a sales funnel, sell without feeling sleazy and much more!

group calls with Anna weekly

It is so important to have accountability and momentum when launching an ecourse and that’s why we host weekly video calls — led by Anna — to give you a safe space to voice your questions, the opportunity to experience breakthroughs and the push to make progress as you create, build, launch & sell your ecourse.

1:1 calls with Anna

This program is the perfect combination of group and one-on-one mentoring and guidance.
Throughout the 8 week program you will get two x 15 minute mentoring calls with Anna to get really clear on your ideas and the next action steps you need to take. Anna will keep you accountable and kill-off any of those self doubts that are lingering around. Anna’s style of mentoring is one part mumma bear and one part “let’s get shit done!”

weekly power hours

We vow to offer high-level support and guidance throughout your Path to Profit journey and will offer a designated *power hour* each week where you’ll have the opportunity to receive feedback and guidance from Anna and her team in whatever area you need it the most to keep you moving forward without overwhelm.

bonus training masterclasses from experts

What’s better than learning from one industry expert? Well, learning from lots of them, of course! There will be guest expert masterclasses to help you uplevel your skillset without taking years or costing you a fortune. Some of our industry experts will include, Facebook Ad Specialists, Copywriters, Lead Generation Guru’s & more.

exclusive community

Access to the Profit Squad: A private member’s group exclusively for Path to Profit members.
These women will become your girl gang and be there for you to help you dream big.

PLUS these bonuses!

(‘CAUSE I CAN’T HELP MYSELF)

1.

life-time access
to all course
materials

2.

A special
gift in
the mail

3.

MY SIX-FIGURE LAUNCH STRATEGY BLUEPRINT

4.

EXCLUSIVE EMAIL SCRIPTS TO HELP YOU LAUNCH

Why graphic designers are going to love Path to Profit…

Master your multiple income streams and be seen as an in-demand expert.
Build a reputation as a value-drenched educator and elevate your brand into the premium market.
Create your content once … and make money from it many times.

Supplement your client work income and scale your business to the level you desire – the galaxy’s the limit!

Break through the invisible income ceiling and unlock mega high-income potential.

Diversify your income for greater profit, stability and potential.

Work fewer hours and spend your precious time doing the things you love (like hanging out with your fam, creating art on your iPad or traveling the world).

Set the foundation to conquer your big business goals. 

AND INSTEAD OF WORKING THOUSANDS OF HOURS A YEAR 1:1 WITH CLIENTS

…You can make your money with just FOUR launches a year.

(OH AND PAY-OFF THIS MASTERMIND EASILY WITH YOUR VERY FIRST LAUNCH)

Yes! I am ready to start my path to profit.

EARLYBIRD ENROLMENT OPENS ON MONDAY 20TH JANUARY TIL FRIDAY 24TH JANUARY

(PLEASE NOTE. THERE ARE ONLY 25 SPOTS AVAILABLE FOR THIS PROGRAM)

PAY IN FULL
ONE PAYMENT OF

$1190 AUD

buy now

PAYMENT PLAN
4 FORTNIGHTLY PAYMENTS OF

$298 AUD

buy now

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THIS IS HOW PATH TO PROFIT CHANGES LIVES…

“Like many of you watching this video, I had an eCourse idea rattling around in my brain for a very long time, and I was just plodding along doing little bits and pieces. But when I decided that I really wanted to focus on it and I really wanted to make this my business, I knew I had to work with Anna. I’d worked with business coaches in the past, but they just really didn’t understand where I was coming from, and the difference with working with Anna is that she knows exactly where us as graphic designers, what we’re up to, where we’re coming from, what our skill set is and how we can really help the world with our eCourse, And it was… So, it was fantastic to work with her and work with someone that was out there doing it, doing exactly what I wanted to do, which was running a successful eCourse, running it, marketing it,
all of that jazz.

So, we had some specific course sort of launch goals for when I launched my course. Our goal was to launch and sell six eCourses for the first round, and I was blown away that I ended up selling 12. So, I doubled what I thought I would get, which was fantastic. And then I did two more watches that year of the same course and selling more and more each time. So, it was very successful and I’m so grateful for all the help that she’s given me. So, now I actually have two courses. So, after that, after working with Anna only a couple… I only started working with Anna a little over a year ago. And with all the teaching that she’s given me, I’ve now built two eCourses within a year, and I’m looking at doing four launches this year, two of each eCourse, and hopefully selling 20 to 30 eCourses each, and it’s now making up over 70% of my business. So, I’ve pretty much got rid of most of my client work, and now I just focus on eCourses and it’s fantastic and I love it and I can’t recommend Anna enough.

I definitely wouldn’t be where I am right now without all the help that she’s given me, all the awesome resources and tools and help with landing pages, marketing funnels, all of that jazz. It’s fantastic, and the stuff you guys are going to get in this eCourse, it just looks amazing. It’s everything that she had given me plus more and I’ve… I just couldn’t recommend all the resources and the information she gives highly enough. She’s so generous with her knowledge and sharing what she knows and there’s just no… There’s no holding back with her. She just will be… She’s so willing to give all of her knowledge and wisdom and share it with you. So, if you’re thinking about buying this eCourse… If you have a great eCourse idea and you want it to be success and you don’t want to spend countless hours, weeks, months on Google or you just don’t want to procrastinate, you need someone to give you a kick up the button and actually get it done, then definitely click buy and get this eCourse because it looks phenomenal.” – Emma Kate Patterson

When you enrol in path to profit, you get:

8 MODULES OF CONTENT DESIGNED TO CREATE, LAUNCH & SELL YOUR COURSE

Each module is made up of a few small, but mighty lessons that jump straight to the meat. Zero fluff. Every lesson is super focused. I know you’re already busy, so let’s cut to the chase & get you the info & results you need, asap.

BEHIND THE SCENES OF MY OWN SUCCESSFUL ECOURSES

There’s no smoke & mirrors here, my friend. I’m going to show you what’s really going on in my business. Warts & all. My business is going to get naked for you. Because I want you to know that this stuff works & my own business is the living proof.

50+ ‘TAKE ACTION’ WORKSHEETS, EMAIL SCRIPTS & CHECKLISTS

This course isn’t just about learning nice theories. It’s about making shiz happen. Each mini lesson has at least one actionable worksheet to make sure you’re constantly implementing everything you’re learning in the course. It’s time to get results, lady.

LIFETIME ACCESS

I know that real life can often get in the way of your best laid plans. That’s why, for your One-Time Investment, you get LIFETIME ACCESS to the program. You can come back to them any time you need. PLUS you get access to updated content each round.

WEEKLY GROUP CALLS WITH ME

Every week, we’ll jump on a call together as a group to go through the module & have your questions answered. These calls are priceless. There’s no need to sit alone in your office feeling stuck. Jump on the group call & we’ll help you through it.

ACTIONABLE WEEKLY EMAIL PROMPTS

It’s easy to fall off the wagon when you sign up for a course. (I know, I know. Life gets in the way.) These emails will come out every week full of action packed insights to help you stay on track & taking action towards you big, audacious business goals.

HERE’S THE FUNDAMENTAL ECOURSE CONTENT

Pre-work  :: An idea.

 Everything starts with an idea. In this module we will get really clear on the foundations for your ecourse.

✔️ How to come up with a big profitable ecourse idea that you are passionate about.

✔️Getting clear on the purpose and problem solving your ecourse will offer your audience.

✔️Goal setting and big picture work to set yourself up for success.

 

 Module One :: Validate & Nut out your idea.

Now that we have a sense of your ecourse idea we need to validate it.

✔️Getting clear on what kind of ecourse suits you & your audience best.

✔️Creating a course outline that will keep your audience engaged.

✔️Communicating your value clearly and starting to build excitement.

 

Module Two ::  Fans.

There is no use creating an epic ecourse if you have no one to sell it too.
In this module we focus on creating a crowd of eager fans for you to launch your course to!

✔️How to create an engaged community that trusts and obeys your knowledge

✔️ Build a lucrative and warmed up email list ready for your ecourse launch

✔️Marketing in an authentic & aligned way that will create relationships with your audience

 

Module Three :: Sales funnel building.

Create a complete sales funnel system that does your selling for you.

✔️Choosing the right funnel formula for your business & audience

✔️How to build a successful funnel that creates a sea of raving fans

✔️Craft a Facebook ad strategy for marketing your sales funnel

 

Module Four :: Course content

✔️Craft content that keeps your audience entertained and engaged.

✔️How to create your content in an authentic and simple way.

✔️Price your offering so it is a no brainer for your peeps

✔️Figure out when to launch and how often to do it.

 

Module Five :: Tech stuff

Discover all the tools I use to build, sell and launch my own ecourses.

✔️How to create & deliver your content : recording videos, transcripts, worksheets & more. 

✔️Automating your content delivery 

✔️The legal jazz you need when selling an ecourse online

 

Module Six :: Launch plan

Nail a million bite-sized steps that make up an awesome ecourse launch.

✔️Strategically prepare and execute the perfect profitable launch.

✔️Challenges, webinars, emails, videos OH MY! Let’s lock in a plan to ditch the overwhelm.

✔️How to trip emotional triggers with launch emails that make your offer irresistible.

 

Module Seven :: Selling 

✔️How to talk about your ecourse (& sell it) without being pushy or sleazy

✔️Creating a sales page that sells, really really well.

✔️Craft a Facebook ad strategy for marketing your launch

 

Module Eight :: The long game!

✔️Master your mindset so you can endure the marathon that is creating, launching & selling without stress or overwhelm.

✔️Collect rave reviews that persuade your dream customers that they need your offer

✔️How to create future tiered ecourse offerings.

 

 

 

PLUS intimate & in-depth masterclasses from these leading experts…

CASS LANE

My secret word weapon.

The key elements to creating a sales page that SELLS.

BIANCA MCKENZIE

Funnels & Facebook Ads.

How to sell your ecourse with strategic Facebook ads.

HALEY BROWN

Ecourse tech guru.

How to deliver your course content so that your clients love learning.

SAM WINCH

Ecourse content Queen.

How to create life-changing ecourse content for your clients.

MULTIPLE INCOME STREAM MYTH-BUSTING

Myth #1: But I’m not a good teacher.

Ever yelled at an adorable child for not understanding what you’re telling them quickly enough?
I have. #notsorry #okayalittlesorry

Being a good face-to-face teacher is not a prerequisite for being an awesome e-teacher.
Real teachers have to deal with spitballs, paper planes, snot and snoring children
(all while channelling the patience of a saint).
You’ll be dealing with grown-ass adults ready to get their shit together.

It’s a different planet.

Plus, most of your content will be pre-prepared. You’ll have time to figure out exactly what to say and how to say it so that your lessons are learned.

Or, should I say: I’ll show you exactly how to create lessons and content that turn
bland learning into sensational educating.
No patience required.

 

Myth #2: Creating passive income is super painful and time-consuming.

Nope. If it is, you’re doing it wrong.

Creating passive income can be simple, easy, streamlined and stress-free…
if you know what you’re doing and if you follow the right blueprint.
… Lucky you’re here, a click away from getting that blueprint for yourself, huh?

 

Myth #3: I don’t want to have to be pushy or salesy.

Me either, lady. Do you know I walk out of stores if they ask me within the
first minute if I need a hand with anything? Like, chill, ma’am, I just got here.

My e-selling and ecourse solutions take the same ethos. I’m all for PULL not PUSH marketing.
Which basically means, I want to pull my audience in towards me, like a kind of sugary sweet magnet that they can’t resist, rather than pushing my stuff out into the world and forcing it into people’s faces.

It’s all in the funnel and the launch, baby.
Something I’ll show you how to nail so you can sell with kindness, compassion and zero fucking sleaze.

Path for Profit is perfect for you if you’re…

An ambitious graphic designer business owner determined to build their dream lifestyle.

Good at what you do and KNOW it can help people.
Excited about what it would mean to have a reliable, repeatable way of generating profit.
Ready to scale your business and put your profit on autopilot.
Longing for a complete, proven, ready-to-use system that complements your graphic design biz.

You should probably click away if…

You don’t have a design biz.
You only ever want to work 1:1 with design clients.
You’re not interested in increasing your income and profit.
You’re happy with your capped income.
You have five years (or more) up your sleeve and you’d rather wing it and figure it out yourself.

Why me? Why now?

Okay, it’s a little rude of me to introduce myself this late in the page (sorry), but if we’re meeting for the first time: Hi! I’m Anna Dower.

Welcome, lady.

I’m a mentor for graphic designers, a reformed pixel-pusher (that comes out of retirement for very special clients) and an in-demand educator for ambitious graphic design business owners.

I’ve been swearing and eating cookies in the design industry for over 20 years now. Which is to say … I’ve been around the (Cadbury) block.

I know my shit. And with my hard-earned wisdom, I know exactly how to help fellow graphic designers elevate their wealth and potential.

Because life is too short to be spent resenting your design biz for chewing up your time, money and sanity.

These days my ecourses make up 80% of my income.

But it wasn’t always this way.

Initially design was my main six-figure breadwinner, with a little bit of mentoring here and there on the side.

But as time went on, I found that mentoring sparked more joy, while allowing me to make money in a more natural and easy way. So I tilted my business, building a mentoring service, and then ecourses, that complemented my zone of genius: Teaching and educating.

Which brings me to where I am today.

Now, I only do a small amount of design work for long-standing clients (so no new clients). Most of my time is spent on mentoring calls (with designers from all over the globe) and working on my business between Design Biz Bootcamp course launches.

I do four launches a year, each earning at least $35k.
… And I only work 15-20 hours per week.

THE ANTI-SUCK GUARANTEE

Worried this course is gonna suck? I feel you, lady.

We’ve all been burned by an ecourse that promised the world and delivered nothing but inbox clutter.

This program is NO FLUFF just pure content.

 

Which is why my Path to Profit comes with a 45-day money back guarantee.

Do the work– and haven’t seen any value – after 45 days, I’ll give you your money back.

Feeling all sorts of,
“GIMME SOME OF THAT ACTION, ANNA”?

EARLYBIRD ENROLMENT OPENS ON MONDAY 20TH JANUARY TIL FRIDAY 24TH JANUARY

(PLEASE NOTE. THERE ARE ONLY 25 SPOTS AVAILABLE FOR THIS PROGRAM)

PAY IN FULL
ONE PAYMENT OF

$1190 AUD

buy now

PAYMENT PLAN
4 FORTNIGHTLY PAYMENTS OF

$298 AUD

buy now

ENROLMENTS CLOSE IN...

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“Anna has a lot of experience and very generously offers an incredible amount of information and knowledge.”
— RAQUEL SCOTT
“I now have a clear vision of how I want my business to feel, the client I want to attract and methods to implement a more streamlined and professional process.”
— LUCIE WARD

“I feel EXCITED about my business and have a clear direction thanks to Anna! As Nike says…. JUST DO IT, Anna will change your life.”

— CHANTELLE KING

FAQs

When does Path to Profit start?
The ecourse will start on Monday 10th February and will run for 8 consecutive weeks.
How much time will the course take?
This is totally up to you. Your results will be aligned with the amount of time & work you put in.
Ideally you will need 2-4 hours each week to work through the content and complete the work. 
 
But don’t worry if life gets in the way, you will have lifetime access to this course.
How will the course be delivered?
Every Monday you will receive a new module to work through. 
You will login to the members only area to access this content.
Content is a mixture of videos, tutorials, worksheets & cheatsheets.
Will I get to work with Anna 1:1?
Yes indeedy. I want to make sure no one is left lost during this ecourse, so you have access to me when you need.
You get 2 x 15min 1:1 calls with me during the 8 weeks. Just email me when you need me & we will tee up a chat so I can get you on track.
Do I get support?

We vow to offer high-level support and guidance throughout your Path to Profit journey and will offer a designated *power hour* each week where you’ll have the opportunity to receive feedback and guidance from Anna and her team in whatever area you need it the most to keep you moving forward
without overwhelm. 

Will I have to submit my homework?

Nope this isn’t school. You will complete worksheets for your own benefit. 

Will time-difference effect my ability to join the course?

Nope. All live group calls will be recorded for you to watch, if you cannot join them live. 

How long will I have access to the course?
Foreverrrrrr. Yep you will have lifetime access so if life gets busy you can pick it up from where you left it off at anytime.
Why is this ecourse so affordable?

Well this is my first round of Path to Profit and the price will be increasing substantially next time. 

When is the next round of Path to Profit happening?
The next round will be happening in June 2020 and the price will be increasing substantially.
When will the live group calls be?
The group coaching calls will be every Tuesday morning (Australia time). If this time does not suit a large number of students we will negotiate a new time. All group calls are recorded and available for viewing afterwards. 
Refunds?
There are NO refunds. Zilch. 

I WANT. I NEED.

Get the low-down on my biz success.

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