Yep, there are loads of graphic designers out there and yes our potential clients are spoilt for choice BUUUUUT….
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No one is YOU and that is your POWER.
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The reason it’s so imperative to be YOU in your business, is because people can sniff out a phony within seconds! And there is nothing more offensive than someone lying to you.
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On top of that, it takes SO much more energy to maintain a mask or a façade, and as a trailblazing Boss Lady, you need to minimize energy saps as much as you can.
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So let it be said: being a BOSS LADY is all up to you. You don’t have to wear high heels and speak at important functions. You don’t have to plaster your Insty wall with green smoothies and sunrise yoga sessions. You don’t have to have a giant photo of yourself on your blog header… you just have to be you.
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When it comes to your business voice, your offerings and your interaction with your tribe (via email and social media), my advice is to keep it real. Communicate in the same way that you normally talk (you know, ‘in real life’). React like you react. Create like you usually create.
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Being you is what is going to make your business unique, and being you is going to create an authentic, meaningful relationship between you and your tribe.
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There is enough clients for all of us, the key is, to attract the peeps that actually connect with us because they are those magical DREAM CLIENTS.
