Work less & make more!

Feb 6, 2019

I may not be Kim Kardashian (thank god), but all signs suggest that I did break the internet last week. 

No, not with my ass. 
Not with my sass. 

But with some innocent insights into how I run my six-figure graphic design biz.

You see, I thought it would be fun and educational to share what a typical work day in the life of moi, Anna Dower, would look like. 

So I uploaded a few Instagram stories (@annacreativementor) that shed light 
on how I spend my days. 

Which looked like …

… Hanging out at the pool for baby swimming lessons. 
… Lunch out with my husband (I had the burrito bowl, totes recommend)
… Gardening and cloud-watching. 
… Drawing on my iPad Pro. 

And about two to three hours of sporadic work. 

“Surely, that’s a one-off kind of day… right?” My followers mused.
“That’s not what your work life actually looks like.”

“Erm, it’s an everyday day.” I responded. 
“I only work 15 to 20 hours a week max.”

“Your income has dropped then?”
“Nope,” I replied. “I earn six figures.”

The Internet BROKE ?

“You suck! I want this to be my life. #goals!!!”
“What. The. Actual. F*$k.”
“You are so lucky. How do you do it!?”

And, yeah, I do feel super grateful that my work days are easy and fun. 

But, lady, I assure you: Luck had nothing to do with it. 

I made a conscious decision to have an easy, yet profitable, business that allows me to be flexible with my hours and spend time with my family while I enjoy the good stuff in life.

‘Cos I dunno about you, but I’ve heard none of us get out of this ‘life’ thing alive 
… so while I’m here I’m gonna enjoy myself. 

And I know I’m not alone. 

When I ask most designers why they started their own business their answer is:

However fast forward a couple of years and they’ve somehow found themselves slaving away 60 hours a week for peanuts, wondering where it all went wrong.

Well, I can tell you exactly where it went wrong, lady:
You put all of your free-range eggs in the one basket. 

Yahhh… harsh, hey.

You’re a graphic designer … so you should, er, design. Graphics. Right?

Well, not entirely.

I know it sounds like a mythical unicorn, but you can get what you want 
(freedom & flexibility) and still earn all the bucks.

The key? Being MORE than just a graphic designer. 
This is how I make up my income:


It wasn’t always this way. 

Initially design was my main six-figure bread-winner, with a little bit of mentoring here and there on the side.  

But as time went on, I found that mentoring sparked more joy, while allowing me to make money in a more natural and easy way. 

So I tilted my business, building a mentoring service, and then eCourses, that complemented my zone of genius: teaching and educating. 

Which brings me to where I am today. 

Now, I only do a small amount of design work for long-standing clients (so no new clients). Most of my time is spent on mentoring calls (with designers from all over the globe) and working on my business between Design Biz Bootcamp course launches. 

Want to makeover your biz so you’re working less but earning more… 
and enjoying the eff outta your life?

Your solution is simple, boss: Diversify your income. 

Cultivate multiple income streams that support your lifestyle and allow you to work within your zone of genius. 

For me, that means teaching and educating. 

Before we dive into what your zone of genius might look like, I wanted to mention that I believe: You need to have had success in your design biz FIRST, before you add in another income stream. 

Otherwise it is like going straight to level 24 of Donkey Kong when you don’t even know what the ‘jump’ button is yet. 

You need to understand your worth and value, have confidence and have balls to go to the next level before you jump. 

It also doesn’t hurt to have built up a positive reputation, a solid e-mail list and a bunch of peeps who love everything you’re about. 

If you’re nodding, thinking, “Yep, don’t worry, I’ve got that in spades”, then keep reading. 

(If you’re frowning, thinking, “Ah crusty balls – I’m not there yet!”, it’s okay. 
Design Biz Bootcamp has been created to help accelerate your business)

Still here?

Okay, our first step to figuring out how you’re going to diversify your income is to get clear on the essentials. 

Grab a piece of paper and a pen (or, you know, the notes app in your phone) and answer the following questions: 

What do you want from your business? 
(i.e. What hours do you want to work? What income do you want to earn?) 

What is your zone of genius? 
(i.e. What are you good at that simultaneously lights you up?)

Who is your ideal client & what are their problems? 
(i.e. Who do you want to work with and what are they struggling with?)

Once you have those questions answered, you can start brain-storming solutions you can offer to your dream clients that are aligned with who you are and what they need.

One of the solutions I came up with in my business was a a full-day online brand workshop called CONQUER YOUR BRAND IN ONE DAY. 

It was created to solve the confusion my clients faced when it came to their brand.
During these online workshops, I would basically walk five to eight women through an in-depth brand clarity briefing, but over a full day via ZOOM. 

I would walk them through – 

  • Business Why
  • Authentic Voice
  • Ideal Client
  • Creating a tag-line 
  • The feelings they want their brand to evoke
  • And then aligning all of that with brand visuals

I charged $299 per person. 

Now the workshop itself wasn’t a huge earner, however the conversion rate from workshop to then booking in a full design package was 98%.

Not bad, hey?

And the clients from these workshops were the absolute best design clients ever because they were super clear about their brand vision (because we worked on it together). 

Not to mention they respected and trusted my expertise because I showed them how clever I was during the workshop. 


So, what could you create to complement your design business?


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