Work less & make more!

It wasn’t always this way. 

Initially design was my main six-figure bread-winner, with a little bit of mentoring here and there on the side.  

But as time went on, I found that mentoring sparked more joy, while allowing me to make money in a more natural and easy way. 

So I tilted my business, building a mentoring service, and then eCourses, that complemented my zone of genius: teaching and educating. 

Which brings me to where I am today. 

Now, I only do a small amount of design work for long-standing clients (so no new clients). Most of my time is spent on mentoring calls (with designers from all over the globe) and working on my business between Design Biz Bootcamp course launches. 

Want to makeover your biz so you’re working less but earning more… 
and enjoying the eff outta your life?

Your solution is simple, boss: Diversify your income. 

Cultivate multiple income streams that support your lifestyle and allow you to work within your zone of genius. 

For me, that means teaching and educating. 

Before we dive into what your zone of genius might look like, I wanted to mention that I believe: You need to have had success in your design biz FIRST, before you add in another income stream. 

Otherwise it is like going straight to level 24 of Donkey Kong when you don’t even know what the ‘jump’ button is yet. 

You need to understand your worth and value, have confidence and have balls to go to the next level before you jump. 

It also doesn’t hurt to have built up a positive reputation, a solid e-mail list and a bunch of peeps who love everything you’re about. 

If you’re nodding, thinking, “Yep, don’t worry, I’ve got that in spades”, then keep reading. 

(If you’re frowning, thinking, “Ah crusty balls – I’m not there yet!”, it’s okay. 
Design Biz Bootcamp has been created to help accelerate your business)

Still here?
Awesome. 

Okay, our first step to figuring out how you’re going to diversify your income is to get clear on the essentials. 

Grab a piece of paper and a pen (or, you know, the notes app in your phone) and answer the following questions: 

What do you want from your business? 
(i.e. What hours do you want to work? What income do you want to earn?) 

What is your zone of genius? 
(i.e. What are you good at that simultaneously lights you up?)

Who is your ideal client & what are their problems? 
(i.e. Who do you want to work with and what are they struggling with?)

Once you have those questions answered, you can start brain-storming solutions you can offer to your dream clients that are aligned with who you are and what they need.

One of the solutions I came up with in my business was a a full-day online brand workshop called CONQUER YOUR BRAND IN ONE DAY. 

It was created to solve the confusion my clients faced when it came to their brand.
  
During these online workshops, I would basically walk five to eight women through an in-depth brand clarity briefing, but over a full day via ZOOM. 

I would walk them through – 

• Business Why
• Authentic Voice
• Ideal Client
• Creating a tag-line 
• The feelings they want their brand to evoke
• And then aligning all of that with brand visuals

I charged $299 per person. 

Now the workshop itself wasn’t a huge earner, however the conversion rate from workshop to then booking in a full design package was 98%.

Not bad, hey?

And the clients from these workshops were the absolute best design clients ever because they were super clear about their brand vision (because we worked on it together). 

Not to mention they respected and trusted my expertise because I showed them how clever I was during the workshop. 

WIN WIN ?

So, what could you create to complement your design business?