It’s the dream: a steady stream of clients that keeps food on the table and ice cream in the freezer.
But just how realistic is it to long for consistent clients?
As a mentor and boss lady, this is one of the most common questions, and as I’ve learned, there isn’t really a simple answer. I often say there’s no magic pill to attracting consistent clients … but that’s not entirely the truth either.
You see I do have a solution that’s a close to magical medication as you can get: You need to constantly warm up your audience.
Plain and simple. You cannot sell to a cold audience.
And no, I don’t mean express posting your audience a hand-made quilt, I’m talking about educating and nurturing them so they feel like you’re a trusted friend and advisor (rather than some stranger on the interwebs).
Why you should warm up your audience
At first, your audience do not know why it is so important to invest in branding and design … it’s your job to educate them. When you are selling a service, likely online, your target market needs to get know, trust and respect you before they can – and will – buy from you.
According to Marketo, “up to 95 percent of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product from you – or your competitors.”
Another study, from Rakuten Marketing, reveals that the average customer makes 9.5 visits to a website before buying.
Now, during those 9.5 visits, they’re going to be asking themselves one question: “Are you the one?”
Get them warm and cosy, and the answer to that will be a no-brainer. But if they’re feeling chilly … well, lady, you just gave your competition some extra business.
How to warm up your audience
So how do you warm up your target market? Hmm, good question. If only there was a way to round up all of your potential clients into one spot …
OH, wait, there is! Your subscriber list.
Ever heard someone say that “there is money in your email list” and thought ‘what the heck?!’. The reasoning is simple: your email list helps you warm up your followers.
And when people are warm they buy!
Why do you think I created a free digital magazine targeted towards female entrepreneurs? You got it: to build up my email list.
Your email list is just the beginning of creating a sales funnel that will help you attract and keep consistent clients, but essentially it’s all about having a captive audience to educate, nurture and warm up.
Now if you’re sitting there whispering, ‘Sales funnel? Say waaah?’ it’s okay. I promise that creating a sales funnel isn’t overly technical or difficult. There’s actually a really easy formula for figuring it out.
Wanna know what it is? I got chu.
Sign up for my free webinar “How to easily make your tribe excited to buy from you..’ and I will reveal the behind-the-scenes success secrets to creating a sales funnel that warms up your audience better than an island getaway.