So she hides. And by hiding, she makes sure that she’ll never reach her true potential.
business, I’d never …
- Have become a mentor that video calls clients from across the globe.
- Have had five sold-out enrolments of my Design Biz Bootcamp e-course.
- Have felt as happy and fulfilled as I am right now in my life.
Speaking of which…
throws up its neuron hands and is like, “Okay, dude, I get it. I believe.”
… But your fear is a liar, lady.
Nope – fear sounds just like you.
It speaks in your voice, is in your mind and knows exactly what buttons to press to make you sit up and pay attention.
Which means you’ve gotta start questioning your thoughts.
Which is what I’m here to help you do.
These are the most prolific.
COMMON FALSE BELIEFS PLAGUING FEMALE GRAPHIC DESIGNERS
False belief #1: If my business doesn’t appeal to every man and his fam, it will fail.
Emma only works with heart-centred female entrepreneurs and only offers ONE package that’s booked out for months in advance. She even has a team of designers working for her. Pretty awesome right?!
(Sorry yaya & bapou)
Fast forward to now, and please excuse my giggles of gratification, but …
- I don’t have work e-mails on my phone.
- I work about four hours a day.
- I flip work the finger on Fridays and take my girls on an adventure.
- When I do work, it is so joyous that it doesn’t feel like a job.Â
actually enjoy your life and business).
PROOF: I’m the proof, baby! I am currently on holiday at Moreton Island typing this newsletter…. today will be a 1 hour work day, then I’m jumping in that blue ocean!
My current view….

False belief #3: I need to compete with cheaper designers.
Nah, you really don’t. Those cheaper designers aren’t working smart; they are working 24/7 for no money and crappy clients … Do you wanna be in the same boat? I didn’t think so.
Keep your eyes on your own business and don’t even compete with those people. While you’re at it, quit chasing clients and allowing them to dictate how much you earn. You set your rates, lady.
PROOF: The prominent and expensive designers are often sought-after because they are specialists and have clearly communicated the value that they bring to their clients’
businesses.
They explain their process in detail and position themselves as confident BOSSES.
A prime example of this is Neverland Studio. You don’t doubt for a second that she’s worth every penny she charges, right? Â
False belief #4: I am boring and have no personality to inject into my business.
Man, I hear this all the time. You know how I told you not to be generic or vanilla? Well the antidote to generic vanilla-ness is in unleashing your personality!
And yes, you have one. It’s who you are, my friend. If you’re fat, like me, stop hiding. Own your gorgeous curves. If you’re a quiet nerd that likes video games, own it. If you’re a socialite with an infatuation with sparkles, own it.
Just. Be. You.
Proof: Tracey was a star student in my last round of Design Biz Bootcamp and I am so frikken proud of her truly authentic business – Misfit branding.
Tracey swears like a trooper and lives on a property with animals, so, naturally you will often see photos of her with her bird on her shoulder while her captions and copy convey creative curses. She is herself 100% and guess what? People love it. She is booked out and is looking to hire a team because of it.
NO MORE WORKING FOR NO MONEY.
LADY, IT’S TIME TO BE THE BOSS