Do I really have to blog for my design business?

Jul 24, 2017

“But Anna,” my clients says, a distinct whine in her voice. “I’m a graphic designer not a bloody writer. What’s the point of a blog?”
I smile to myself. This isn’t the first time I’ve heard this complaint. In fact, a few years ago, I was probably making the complaint. 
“The point,” I tell her patiently. “Is that a blog is essential for any business. Even a graphic designers’.”
And so begins an hour-long foray into the virtues of blogging as a graphic designer boss lady. The highlights? You CAN blog, even if you’re not a natural writer. And people (in particular your potential clients) definitely want to hear what you have to say. 
As for whether or not it’s worth it to start up your own blog … well, that requires a more in-depth answer. 
4 Reasons Why Every Graphic Design Business Needs a Blog:
1.    You get to educate your clients. 
Let’s admit something right off the bat: what we do isn’t easy. Translating our client’s vague design briefs of ‘something light and airy’ and ‘definitely boho, give me something boho’ into a tangible concept that rocks their world? Not easy. It’s also, not easy for them to understand what we are doing and why we are doing it. Not to mention, we all have our own unique ways of working.

Which is why having a blog is the PERFECT solution for educating your clients on a. why they need you and b. how they can work with you. 
Best of all, they can peruse articles at their own pace and walk away feeling smarter and more informed. 
     2. You get to show off your expertise. 
 You know how you only need one conversation with someone to wow them with your knowledge and skills? Well, what if you could eliminate the time and hassle of talking to someone face-to-face (or on the phone) and replace it with a do-once-love-forever blog that’ll have the same effect?
Yep, you guessed it; this is the second benefit of having a blog. You can tailor articles to showcase your experience and knowledge! It’s like having a full-time virtual PR person on your team. Except your blog will be there 24/7, no sick days. 
3.    It’s an opt-in and sales funnel magnet. 
You know how you’ve wanted to attract new clients (the good, high-paying kind) and set up a pathway for a prosperous passive income for quite a while now? Aka: set up an opt-in and sales funnel. 
Weeelll … your blog is the perfect stepping stone to get people from visiting your site (or seeing you on social media) to actually committing to hang around and hear what you’ve got to say. 
How? Because once your visitors see your creative content (because your blogs WILL be creative and awesome. Look at you.) they’ll see how much value you have to offer and HAPPILY sign up for more of your design guru loving. Fact. 
4. SEO’D to the max
I’d probably be preaching to the converted if I started listing the benefits of SEO (Search Engine Optimisation) at this stage, but just in case you’re not sure why you need SEO in your life, the main thing you need to know is that SEO has the capacity to send muchos web traffic your way. 
Which we all want, right?
AND, here’s the tickler, having a blog is like catnip for Google and the other search engines. They LOVE it. It gives them lots of juicy keywords and content to trawl and helps them decide where to put you on their list of quality sites (hint: you should be up the top). 
If it’s a choice between identical businesses, one with a blog, and one without a blog, Google will ALWAYS choose the former. 

So it’s time for you get to blogging, lady! I will even make it super easy for you, download a copy of my FREE cheatsheet “50 blog topics for graphic design businesses”. 



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