Do I really need a niché?

Do I really need a niché?

Listen to the NICHE ME episode of the uncool designer here or read the transcript below.  Today, I’m going to be talking everything niche. As my American counterparts call it, niche, but you’re going to hear my beautiful Aussie accent call it niche today....
Should I be discounting my work during this time?

Should I be discounting my work during this time?

Since the dawn of design biz time, lady bosses have been asking me,⁣”Anna, when the going gets tough, should I get the tough discounts going?”⁣⁣And I say … “Bleughwtfughpoduawytdw.”⁣⁣Which, alright, isn’t so much a statement as it is a stressed...