from the blog

Last week I revealed how I was a crappy eCourse creator when I first started out.  Ain’t no shame in the game. I really did suck at eCourse creation.   (Read about here if you missed it.)   And there were quite a few of you that read my story with interest...

You guys know I activatefull try-hard mode with my business. I’m an unapologetic overachieving perfectionist and diabolical creative who needs to have ten things going at once to feel even remotely fulfilled. Not. Sorry. And yet, back in the day, my first attempt at...

You’ve got an income goal and a profit goal ✔️A conversion goal and a client goal ✔️But what your business really needs is THIS goal … Like you, I’ve got an invisible Wonder Woman cape strung across my shoulders. It’s lightweight, machine-washable, impervious to...

These six words used to really piss me off:“You always get what you want.” Not because they were wrong (they weren’t), but because of what they implied:That I was a spoilt brat and that things came easily to me. Sure, the universe may favour me (thanks, girl ?), but...

I was 17 when my mum threatened to never speak to me again. But it wasn’t my fault – it was Perfect Margot’s fault.* Perfect Margot had perfect scores across the grade. She spoke fluent Shakespeare and could calculate advanced algorithms on the fly. And she did it all...

It’s the week after my latest launch of Design Biz Bootcamp (if it were a TV series, we’d be in season seven now!) and I’m officially doona-deep in celebratory Bed Week.   Ah, Bed Week. Not only is it my post-launch celebration and ritual, it’s also my pathway to...

Four shitty mindset mistakes I’m making in my business right now(But that I really don’t want YOU to make.) Everyone has bad days. It’s a known caveat of this whole ‘life’ thing. But when bad days bleed into bloody horrible weeks, your chances of catching Shitty...

Everybody knows that great branding, funnels and email marketing will help you grow and build your design biz.But the secret overachiever in my biz-building mix? Cake.MOTHER-LOVIN’ CAKE.Don’t believe me? Keep reading. I recently had the opportunity to chat to one of...

I recently celebrated a BIG birthday: My 19th 21st .(For the mathematically challenged, that’s my 40th birthday.)And with this important day came the arrival of my Fully-Fledged, Responsible Adult papers. From now on, I’m a middle-aged mastermind with her shit...

How to prove to your clients that your designs are awesome (And, like, require zero revisions but #alltheapproval from them.) Hold my hand. Take a breath. And let’s take an imaginary day trip back in time to your school days. You’re there, bright-eyed and optimistic,...

Your zero-bullshit guide to running your own business as a mumAs women/mums/business owners, we always have a lot of shit going on.Today, I have my seven-year-old home sick, plus a one-year-old that insists on cuddling the germ-ridden seven-year-old. Cute, for sure....

I remember when I first charged $1,000 for a logo design. There was a sense of giddy euphoria - followed by a disturbing dumping of dread. What had I done?! I worried. … And was it about to ruin my business? The answer, in hindsight, was a big, “Hell no.” In fact, I...

"Life isn’t always easy, Anna."   These are the words my mother used to repeat when I was growing up. And as I sat at the dinner table in my freshly mum-washed clothes and waited for her to serve me the meal she’d lovingly made, I didn’t really get it.   Er, of course...

“How are you?”   This was the question I asked eight different lady bosses last week. And you wanna know how they all responded?   “BUSY!” Yep, I get it. We’re all super fricken busy. And sure, we could go into a debate about how busy we really are and how this is all...

Three designers walk into a bar.   (And no, this isn’t a joke … or is it? Keep reading to find out,) Each of them has a paper bag on their head with a price written on it in black marker.  In front of them, their dream client must choose just one designer to go ahead...