from the blog

It’s a truth universally acknowledged that a woman in the centre of a raging shit storm is bound to get some shit on her. For me (and most of the planet right now), that shit is the fallout from coronavirus. And, last week, I genuinely thought it had broken me....

Since the dawn of design biz time, lady bosses have been asking me,⁣"Anna, when the going gets tough, should I get the tough discounts going?"⁣⁣And I say … "Bleughwtfughpoduawytdw."⁣⁣Which, alright, isn’t so much a statement as it is a stressed splutter of...

You have treasures hidden inside of you. ✨ Wonderful, wondrous treasures that need to be shared with the world. (And that people are willing to pay real money for.)   No, don’t roll your eyes. Don’t click away. 😝And yes, yes, I know ‘treasures’ seems a little too airy...

Last week I revealed how I was a crappy eCourse creator when I first started out.  Ain’t no shame in the game. I really did suck at eCourse creation.   (Read about here if you missed it.)   And there were quite a few of you that read my story with interest...

You guys know I activatefull try-hard mode with my business. I’m an unapologetic overachieving perfectionist and diabolical creative who needs to have ten things going at once to feel even remotely fulfilled. Not. Sorry. And yet, back in the day, my first attempt at...

You’ve got an income goal and a profit goal ✔️A conversion goal and a client goal ✔️But what your business really needs is THIS goal … Like you, I’ve got an invisible Wonder Woman cape strung across my shoulders. It’s lightweight, machine-washable, impervious to...

These six words used to really piss me off:“You always get what you want.” Not because they were wrong (they weren’t), but because of what they implied:That I was a spoilt brat and that things came easily to me. Sure, the universe may favour me (thanks, girl 🙌), but...

I was 17 when my mum threatened to never speak to me again. But it wasn’t my fault – it was Perfect Margot’s fault.* Perfect Margot had perfect scores across the grade. She spoke fluent Shakespeare and could calculate advanced algorithms on the fly. And she did it all...

It’s the week after my latest launch of Design Biz Bootcamp (if it were a TV series, we’d be in season seven now!) and I’m officially doona-deep in celebratory Bed Week.   Ah, Bed Week. Not only is it my post-launch celebration and ritual, it’s also my pathway to...

Four shitty mindset mistakes I’m making in my business right now(But that I really don’t want YOU to make.) Everyone has bad days. It’s a known caveat of this whole ‘life’ thing. But when bad days bleed into bloody horrible weeks, your chances of catching Shitty...

Everybody knows that great branding, funnels and email marketing will help you grow and build your design biz.But the secret overachiever in my biz-building mix? Cake.MOTHER-LOVIN’ CAKE.Don’t believe me? Keep reading. I recently had the opportunity to chat to one of...

I recently celebrated a BIG birthday: My 19th 21st .(For the mathematically challenged, that’s my 40th birthday.)And with this important day came the arrival of my Fully-Fledged, Responsible Adult papers. From now on, I’m a middle-aged mastermind with her shit...

How to prove to your clients that your designs are awesome (And, like, require zero revisions but #alltheapproval from them.) Hold my hand. Take a breath. And let’s take an imaginary day trip back in time to your school days. You’re there, bright-eyed and optimistic,...

Your zero-bullshit guide to running your own business as a mumAs women/mums/business owners, we always have a lot of shit going on.Today, I have my seven-year-old home sick, plus a one-year-old that insists on cuddling the germ-ridden seven-year-old. Cute, for sure....

I remember when I first charged $1,000 for a logo design. There was a sense of giddy euphoria - followed by a disturbing dumping of dread. What had I done?! I worried. … And was it about to ruin my business? The answer, in hindsight, was a big, “Hell no.” In fact, I...