My year in review : 2018

Dec 5, 2018

Far out. Where did this year go? 
I know we all say it, but seriously, was 2018 the fastest year in history?

I cannot believe I actually had a baby this year, it still blows my mind haha 

So how was your year?

Did you take steps forward in your business? 
Did your business excite you? ✨
I feel like I can wholeheartedly answer YES & YES to those questions, although if I were to be completely honest, I am exhausted.


I think it is important to pause and reflect on what you have achieved at the end of the year and this is what my 2018 looked like this…

I HAD A BABY!
Yep in May 2018 I had my beautiful baby girl Sage. She is my third daughter, I have Sofia 9yrs, Stella 6yrs & now Sage 7months.  I have to admit having a baby at this age scared the shit out of me.
The thought of sleepless nights, nappies, starting daycare & school all over again created all sorts of anxiety BUT‚Ķ (cue corny lesson)…..
Being a mumma that is older (& wiser), with an established business, a husband that also works from home & 2 older “big girl helpers” has been JOYOUS ?
Sage was our beautiful surprise (you can read more about the surprise here) and she 100% completes our family and also sleeps through the night which makes her extra-lovable. 

I HELPED NEARLY 100 DESIGNERS WORK SMARTER
I usually do 3 rounds of my BIG ecourse¬†Design Biz Bootcamp¬†each year but because of the whole ‚Äúsurprise baby‚ÄĚ thing it was hard to squeeze in 3 so I ended up doing 2 big intakes instead.
I worked with designers from all over the world to help them work smarter and not harder in their design business and boy was it fun & inspiring.
I am still blown away by my gang of designer boss-ladies who are bursting with motivation and are eager to learn. I have worked really hard to make Bootcamp a success and it is 100% my zone of genius.

I still cry when I read and watch testimonials – happy tears!
Design Biz Bootcamp brings in 60% of my annual income with its biggest intake ever in 2018. 
I BECAME BUSINESS BESTIES WITH A WHOLE HEAP OF COOL LADIES
I continued working one-on-one mentoring designer bosses from around the globe РSouth Africa, Canada, UK, New Zealand, Australia & USA. Working one-on-one with designers honestly doesn’t feel like work. I love being a personal cheerleader & tough-love biz bestie for my clients.
In 2018 I worked with nearly 30 designers and 1:1 mentoring makes up 30% of my annual income.

GRL POWER

I continued my private designer boss-lady fb group with over 1500 members now. Honestly I only let about 50% of the people who ask to join in because you gotta be a designer & you gotta answer my cake question to get in #cake4lyf
Them the rules. I love how honest, helpful & inspiring everyone is in the group. I have only ever had to kick someone out of the group once in 2 years. Thats pretty amazing considering the amount of douche-canoes on the internets right?

This group makes me ZERO DOLLARS but I believe in community over competition and I will continue you lead my DBL group in the new year.

 

I CHECKED IN TO A&A
Yes I created and launched a new course baby! Brand Rehab is 6 weeks of brand AA (Authenticity & Alignment) for graphic designers who suck at designing for themselves, which is all of us, right?
To be honest, this course scared the crap out of me. I was scared no one would buy it and 
I was scared that I would suck. See I am human! 

But alas I carried on despite the fear. I launched Brand Rehab and smashed my sales goal. And not only did I make money I also help a bunch of designers to get their own brand sorted Рwin-win!

OH I DESIGNED SOME STUFF
Yes I still do some design but I only work with long standing clients I have had for 5+ years. I do not take on new clients anymore because to be honest design isn’t my big SPARK anymore.
So why do I keep doing it? Well I love these clients and I believe in them & their businesses so I am happy to continue being a part of their team. 

Design work only makes up 10% of my income these days.

 

I RAN AWAY A FEW TIMES
Yep I did take some pockets of time off with the fam throughout the year. A friend of mine recently said to me ‚Äúyou‚Äôre always on holiday!‚ÄĚ Well, I took it as a compliment haha?
I work really frikken hard and I work even harder when I have a holiday to look forward to.
These mini breaks prevent burnout and keep my family and I happy & healthy (oh & sane).
There will be more travel next year.


WE SPREAD OUT 
There was a lot of change in 2018 and with the arrival of Sage and my husband changing jobs which meant he worked from home too – we needed more space! I love my husband, but seriously, I don’t need him sitting in my office with me 24/7 preventing me from online shopping.¬†

So we found a bigger home and moved. 

Can I just say, moving sucks balls. It was a nightmare! Especially when you have 3 kids & 2 home offices. But yeah we did it, and now we each have our own offices, the kids have their own rooms, there’s a pool and we have room to spread out. Our new place is glorious.¬†

So that’s mostly it….

Oh, my parents were also in a pretty serious car accident just before I had the baby and that was very stressful. Thankfully they were OK but they are still recovering from their injuries nearly 7 months later. Soo make sure you hug your loved ones mmkay?

But yeah, no wonder I’m exhausted eh? Thats a lot to jam into 12 months. 
I definitely do not want to glorify “busy” and my goal for 2019 is to¬†SIMPLIFY.¬†
Can you keep me accountable?

So tell me, how was your 2018? Are you taking time off over Christmas?
I am aiming to take most of January off to laze by the pool!
Bring it on ?

All the love,
Anna xo 

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