Why you need to know what YOU want in business

Why you need to know what YOU want in business

If I had a penny for every time somebody told me what I ‘should’ be doing in my business I’d … well, do nothing, because wtf am I going to do with a penny in Australia. But I sure would have a sh*t load of pennies because if one thing is true these days it’s that...
How I get what I want in business

How I get what I want in business

“You always get what you want, Anna.”When I was growing up, my mum said this to me so often that by the time she uttered the words “You always” I was already mouthing the rest of the sentence to myself sarcastically.For a long time, this really p*ssed me off. I took...
What is an opt-in? And why do I need one?

What is an opt-in? And why do I need one?

If only there was a simple way to populate your email list with interested, engaged, enchanted and relevant peeps that actually listened to – and loved – what you had to say.It’d be like magical cleaning elves but for, you know, your business. Every night you go to...