Failure isn’t real.

Failure is a story we tell ourselves about our past. It’s a reason we convince ourselves of for giving up on our dreams and it’s an excuse we create to avoid having to put ourselves out there.

Failure isn’t a solid, tangible item you can put in your shopping basket.
It’s not an object you can point at and say, ‘there! That’s failure.’

It’s an idea, a concept. And like all ideas and concepts, it exists solely in our minds.
WE choose whether or not it exists.

Want to feel even better about the ‘f’ word?

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