It’s a situation familiar to many professional graphic designers: You wake up, stretch, brew a cup of joe and plod over to your desk to turn on your computer. As you sip your coffee, you scroll through your e-mails, noticing a quotation request.
YAY! Quotes = potential work. Potential work = potential money in your bank account. Potential money in your bank account = FUN. You grin and whip back a response. An hour (or a day … or even a few weeks later) you get a response.
“Hey Awesome Pro Designer,
Thanks for your quote, but it’s a little out of my price range at the moment. I’m sure you’re worth it, but I checked out Fiverr and I can get the same thing for …”
You stop reading when your eyeballs get b*tch slapped by the word ‘Fiverr’.
Fiverr?! Really? They’re comparing your brilliance to some slap and dash amateur hour junk from an ‘experienced’ (cough, have a computer, so they must be a pro) designer?!
Kill me now.
And even though it makes your blood boil to see professional graphic design compared to the likes of Fiverr and Vistaprint, this isn’t a once-off story. It’s more like a George R. R. Martin made-into-a-TV-series saga.
I feel your pain, lady. I’ve seen the same story appear in various Facebook groups for female entrepreneurs.
“I need a GREAT graphic designer! Help!” People post.
“Ooh, you should try Fiverr/Vistaprint/My son’s best-friend’s dog walker’s buddy who made a brochure in 2004.” Other people volley back.
And a little part of you dies inside.
‘Cos you know that when it comes to professional graphic design, you get what you pay for and these cheap options offer up cheap solutions.
And when it comes down to it …
A six-figure brand isn’t built on a five-dollar logo.
So what’s a pro graphic designer to do? Well, you have two options …
1. Fight with everyone on the internet who has no clue (… this could take up a lot, like ALL, of your time and make you want to retire to a cabin in the woods without wi-fi or humans), OR
2. Educate your tribe and let them know why these cheap options are just that: cheap.
You see, not everyone understands the difference between cheap and quality graphic design, and it would be silly of us to assume they do.
After all, do you know the difference between …
- Fine quality spacecraft material and cheap spacecraft material?
- A high-quality brain surgery incision and a dodgy brain surgery incision?
- Quality nutrition for deep-sea marine life and low-quality nutrition for deep-sea marine life?
Even though this stuff might seem like no-brainer info to experts within those niches. Especially the brain surgeons. No brainer. Geddit. Anyway.
Don’t assume your peeps know difference between good and bad graphic design.
Educate them to ensure they make the right decision and spend their money wisely.
Here are five ways you can go about it:
- Conduct a case study. Show them the visual difference between the pro option & the cheap option and spell out why the pro option is SO much better.
- Write a blog post about clipart vs original unique artwork for logos and why it’s important.
- Create an ebook about what to spend money on in their business and talk about it being an investment in their future.
- Design an infographic showing the process of a pro designer vs a cheap designer who uses clipart to compare value.
- Host a webinar that walks your tribe though the cons of using Fiverr for your biz graphic design and illustrate your point with loads of visual examples.
Take your time, be patient and back up your opinion with stats and figures wherever possible.
Your job isn’t to judge your audience for considering Fiverr or Vistaprint.
After all, who doesn’t want to save some bucks?
Instead, your job is to take care of them and ensure they’re building a brand their supports their success.
‘Cos THAT’S how you’re going to win the Fiverr war, lady.
Battle helmet on. Let’s go!